Writing Email Content

There are a lot of good articles and books out there on writing promotion/marketing emails. Basically - if you plan on using sending bulk emails, you should read the following before getting started.

Good Articles:

• Writing Email Marketing Copy That Sells
• Magic Formula: How To Write Ads That Work

Notice the common theme.... the focus on benefits...

Good Tool to Avoid SPAM:
http://spamcheck.sitesell.com/
I recommend testing an email using this or a similar tool before sending it out in a mass email.

If you don't have a large email list, you can always use a service that already has a large email list - to jump-start your email marketing campaign. Companies like Majon International have large groups of emails they send out to. You just compose your email using the tips above so you get the biggest response. Majon will send it to their lists, targeted towards the groups that you prefer.

TinyMce HTML Editor

We use TinyMce for the HTML editor in Spiderweb Logic CMS.

Help/Instructions on commands:
http://www.unitedboinc.com/en/how-to-use-tinymce-wysiwyg-article-editor

[video on using this...]

Clearing your browser's Cache

This is something that I ask customers to do from time to time - especially after updates are done. Here are a few sites that have good instructions on this:

http://www.wikihow.com/Clear-Your-Browser's-Cache

http://www.microsoft.com/windows/ie/ie6/using/howto/customizing/clearcache.mspx

Support Team - Specialized Services

With any editable website, it is good to know where to look for to get help.

Spiderweb Logic of course is your first contact for technical issues, enhancements etc. But there is often other specialized services that you may wish... Here are a few good resources.

Writing content for your pages... Writing product descriptions:

1) Robin S. Dudley
Dudley Communications
phone: (805) 781-3058

2) Karen M. Newman
phone: (805) 458-0547


Marketing your website

1) Majon Intl Web Marketing solutions
They offer a host of powerful, competitively priced internet marketing solutions to increase your traffic and search ranking.

2) Glen Silloway
website: http://www.thenetsells.com/
phone: 805-748-9475
This is an excellent person to have help with keyword analysis or managing a google Adwords account. He is also very skilled web marketing professional who is familiar with using Spiderweb Logic ECart/CMS.


Logo Design, Brochures & Business Cards, Editing Photos:

Pam Logan
phone: (805) 528.8949

Gayle Downs
website: http://www.gayleforcedesign.com/
phone: (805) 610.8007


Video Editing:

RuthLes Productions
805.534.0102

Web Directory Tips

Web Directories are special. When you submit to the different directories, you are paying for the labor to send your info to these directories. The directories will review it and choose whether or not to put on their site.

A directory lists websites according to categories. Look at http://www.dmoz.org/ for a sample of how these categories might be named. Find similar businesses to yours - that is where you should be. DO A SEARCH. Look at their business names/titles and the descriptions.

GUIDELINES for best results:

1) Do not use promotional language like "best" "most" etc. Use NON-subjective language - stick with the facts.
2) Try to integrate your keywords into your description.
3) Use http://www.dmoz.org/ as a model for how these things should be worded. Don't plajurize. Just get a feel.

The Majon form asks for 3 alternative titles. Try to come up with three different ones that describe your business - and possibly have one of the keywords you are promoting.
In the Majon form - put in the top 10 keywords for your website.

Majon offers different packages for directory submission. Do what you can. In general - having the directory submission spread out over time is more valuable than all done at once. Consider that in your purchases. Also - more directory links is better than less.