Writing Email Content

There are a lot of good articles and books out there on writing promotion/marketing emails. Basically - if you plan on using sending bulk emails, you should read the following before getting started.

Good Articles:

• Writing Email Marketing Copy That Sells
• Magic Formula: How To Write Ads That Work

Notice the common theme.... the focus on benefits...

Good Tool to Avoid SPAM:
http://spamcheck.sitesell.com/
I recommend testing an email using this or a similar tool before sending it out in a mass email.

If you don't have a large email list, you can always use a service that already has a large email list - to jump-start your email marketing campaign. Companies like Majon International have large groups of emails they send out to. You just compose your email using the tips above so you get the biggest response. Majon will send it to their lists, targeted towards the groups that you prefer.